The World of Clarity Software

Come On, Let's Get On With It!

2012-01-12T12:24:00.000Z

Here's a thought - try working out how many times a month you say to yourself in business:

"We really need to start doing this."

It's a fair few, isn't it?

Proactive marketing is a prerequisite for business growth and yet many of us never have the time to invest in it.

Why?!!

It's crazy to think that in 2012 business will come to you purely because you want it to. It's not going to happen.

In this clinging recession it's MANDATORY to increase your profile, generate opportunities and race ahead of your competitors.

Come on, let's DO this

We need to proactively get marketing to our customers and prospects NOW. No more putting it off until we have a bit more time on our hands. That time will never come.

GET MARKETING NOW!

Your competitors have been getting away with it for too long. Don't lose business because you couldn't find the time. You'll never forgive yourself.

Remember, procrastination is the thief of time - and BUSINESS.

E-Marketing Just Got Easier with Clarity Marketing

2011-10-25T09:53:00.001+01:00

Clarity Marketing

OFFICIAL PRESS RELEASE

Clarity Software has launched a brand new online product designed to make it easy to manage and deliver successful online marketing campaigns.

Clarity Marketing, a trading division of Clarity Software, is a fun and enjoyable software system based purely ‘in the cloud’ at www.clarity-marketing.com and is available to anyone; regardless of whether they have a Clarity MIS system installed.

Low Cost Marketing with Incredible Results
With prices starting from just £10 per month, Clarity Marketeers can use the simple designer to publish branded and personalised bulk email messages to users. The system tracks the open, click-through and forward rates, and creates graphical charts and graphs to present detailed reports in an easy, quick-glance view.

At Last! An Effective Tool to Segregate Your Data
Many businesses find it hard to segregate and organise their contacts and end up with a messy database which is hard to manage. This was a key factor in the system’s development - led by Product Developer David Moxon – which resulted in a superb drag and drop interface to add unique tags to contacts and enable users to build highly targeted lists to optimise success.

Helping Everyone Benefit from E-Marketing
Clarity Marketing aims remove the technical obstacles of internet marketing, making it easy to increase revenues and improve customer service.

Clarity Marketing Product Director Emerson Welch explains: “E-marketing is one of the most cost-effective strategies currently available to businesses, and we wanted to give SMEs the best chance of reaping the benefits of it, irrespective of their knowledge and proficiency.”

“Our online system helps you organise your contact data, find your ideal target audience and tailor messages to trigger the best possible campaign responses. It can be used for sales generation or to improve customer service with proactive and reactive messages, and even allows you to manage offline campaigns alongside online ones.”

Emerson continues: “We’ve made it as simple as possible with an educational marketing workflow, whilst retaining powerful flexibility for impressive brand creative design under a supportive campaign infrastructure.”

“This is such an exciting product and we have a huge road map of features to come, including social media integration, website integration, geo-location and powerful fully-automated response mechanisms.”

An Immediate Impact in the Marketplace
Customers Beta trialling the system have already chosen to invest, and the official launch at the recent Clarity Software User Group Meeting generated an overwhelming response, with many attendees activating their free 30-day trial the same day.

Without doubt Clarity Marketing looks set to change the way SMEs carry out their online sales generation and service communications.

Watch the New Clarity Videos on our YouTube Channel or Website

2011-07-18T14:19:00.000+01:00

One of the best ways to tutor and share Clarity features with you is via short product videos which you can watch at a time that suits you.

Over the last couple of weeks we have been busy in the studio producing the first handful of videos for you to interact with and these are now live on our YouTube Channel and on the Clarity Website.

Product Tutorials
It is our aim to produce as many product snippets as possible, with each one demonstrating a key benefit of Clarity and how it can save you time and money, whilst organising your workflow. These are tailored towards general job-based companies, along with functionality directed towards key industries such as the digital print and sign making sectors.

Testimonials
Our customers are always willing to share their Clarity experiences with you, either via a written case study or even more personally via a recorded video testimonial. These are a great way for you to understand how Clarity makes a real difference in your business on a day-to-day basis, delivering measurable return on investment.

Website Tours and Walk-Throughs
Our new website at clarity-software.com advances our customer service to another level. For example, you can now log support queries directly through our website at any time of the day and they will automatically be accepted into our call logging system, sending you a confirmation email by reply.

As soon as our Support Team are available they will pick the query up, allocate a reference number to it and make contact with you via phone or email to service your needs. Throughout the query you will have complete visibility of the progress through to completion on the website, along with any historic queries you have logged previously.

To make it easy for you to use this superb new service quickly and efficiently we have created a video walk-through, which can be viewed directly on our YouTube Channel here.

Share Your Feedback
It's important that our videos are focused on the right areas, so please share your thoughts with us on what you'd like to see or would benefit from. Share your comments below or email us directly.

YouTube Channel clarity-software.com/videos Brochures, White Papers, Case Studies

Data Image Group Ltd Understands MIS. Do You?

2011-06-21T10:48:00.000+01:00

By Emerson Welch of Clarity Software

Data Image Group Ltd - Large Format Digital Print Experts
Founded in 1991 and based in Narborough, Leicester, Data Image Group Ltd provides large format graphic and point of sale services to industries including cosmetics, fashion, retail and automotive.

Led by Directors Robert and Alan Farfort, Data Image has successfully grown into a 30-employee, £3m turnover digital and screen print company and has attributed much of its success to the implementation of cutting-edge IT software and print system technologies.

Computerised Management Information Systems (MIS) are now an essential part of any business searching for optimised profit and efficiency. The MIS trend gathered significant momentum at the turn of the millennium when many of the UK’s largest companies implemented new systems and started the downward chain of adoption towards SMEs and start-ups.

But many companies will still argue the toss on whether IT systems can really help their business. ‘Won’t it cause disruption and slow us down?’ ‘Will anyone actually use it?’ This was certainly not the opinion of Data Image. Not by a long shot.

They believed in the ‘leap of faith’, knowing that the returns were huge and instantly measurable across a number of key business Key Performance Indicators (KPIs). They knew, as long as they followed a few fundamental rules and afforded 100% commitment to the project on implementation, they were destined for long term rewards.

The Dark Days Before MIS

Imagine you are walking around your premises blindfolded with only the voices of your staff to guide the way. Each estimator gives you a piece of paper with their own quote for a specific job on it. They’re miles apart. The phone rings and it’s a customer venting his anger due to an order not arriving as promised. You ask out loud for help but everyone has gone quiet, as they each have a different specification and deadline for the job. And the job bag has gone missing.

It may sound theatrical, but this is a stark reality in SME businesses that cannot be ignored. However, as Data Image is fully aware, it can be solved, through the implementation of a suitable Management Information System such as Clarity Professional from Clarity Software.

Let There Be Light

Clarity Professional MIS, launched in 2001, was selected by Data Image in May 2006 after an investigation into a short list of software options. Clarity addresses a myriad of business-wide issues, providing a centralised job centre for all users to access, and bringing confidence and reliability to sales and operational processes. It removes the business blindfold and integrates the staff.

“Clarity is not only a superb tailored MIS for digital print but is the glue that holds the company together,” Robert Farfort explains. “It allows us to introduce other systems and technologies into our infrastructure such as workflow and nesting software, making us even more efficient. We couldn’t do this without Clarity acting as our central brain. The business simply couldn’t survive without it as there are so many components that rely on it.”

Utilising features such as customised price lists, promotional price breaks, browser-based workflow estimations and delivery schedules, Robert and the team are making informed decisions on when to take on or refuse new jobs, knowing exactly what their true costs are.

Quotes are faster and more accurate, margins are protected, customer service is improved and delivery deadlines are met. This yields a more profitable and efficient organisation with clear visibility for everyone and the software is easy to use for both new and advanced users.

Robert continues “We recently took on a fourth estimator who was inexperienced in using MIS, having previously relied upon paper and spread sheets to produce his documents. Within a week he was up and running on Clarity and was sending out quotes that were wholly consistent with the other estimators and our margin guidelines. This quick adoption is testament to Clarity’s well thought out user interface and natural user experience.”

Quantifying The Returns…Accurately
The return on investment through MIS is easy to generalise, with all departments gaining in efficiency and simplicity once the migration is complete. But the true scale of return becomes apparent when values and figures are placed upon each KPI to quantify the reductions or increases generated by the system. This is where the benefits of MIS are really understood.

Data Image has analysed its performance since implementation, producing an astonishing set of statistics. You won’t need a team of scientists to interpret them:

- Administration errors reduced by 45%
- Savings of £6k per year through paperless working

- Minimised material wastage, saving an average £15k per month (£180k pa)

- Job fulfilment time reduced by 55%

- Turnover has increased by an average of 46% pa since implementation

- 50% productivity increase in raising quotation
- Surplus stock holding reduced by 40%

And perhaps the best short term statistic of all:

- After the first year the system had already paid for itself twice over

The Power Of MIS
It seems illogical for anyone to challenge the value of MIS after such an overwhelming set of results is shared. The large format digital print sector has exploded into MIS investment over the last 12 months, but having installed Clarity in 2006 and paid for the system many times over in ROI, Data Image Group Ltd is now profiting from the system ad infinitum. Wouldn’t you like to be in their position?

Am I Ready for the Impact of MIS?

2011-06-08T11:38:00.000+01:00

by Emerson Welch, Marketing Manager

Prepare for Immediate Benefits!

System software, along with product and staff development, is one of the most recognised means to improve business efficiency and facilitate managed growth within the business. Companies who adopt MIS within their businesses will almost always testify to its immediate positive influence on their bottom line profit.

Integrated MIS software gives you increased quotation confidence, organisation within the workplace, centralisation of all data and improved communications. Accurate costing of materials and labour leads to more profit from every job. You will know what your minimum price is and, importantly, when to take on, or walk away from an opportunity.

Digital printers, sign makers and other job-based manufacturers rely on accurate quoting, precise shop floor manufacturing and prompt customer delivery to grow their businesses. This is why a joined up, automated system with access for everyone is so critical to success, as it reduces error margins and improves customer service.

Properly Trained Staff Increases Success

Training on most MIS solutions should be fairly quick and easy with minimal disruption to your business. With a sensible measure of time management and temporary re-allocation of duties, a timetable can be drawn up to reduce the impact on your daily operation.

It is important, however, that the priority of system training is not relegated, as it will shape the future use of your system by your team and will allow you to draw the best possible return from your investment.

Good training means a happy workforce and a smooth transition from your existing work processes, and should never be underestimated.

Similarly, the importance of taking out a service level agreement (SLA) or support contract with your provider shouldn’t be lightly dismissed. Having experts available to fix and solve issues with you from the start will save countless headaches and potential staff negativity towards your new processes.

Embrace the Change
There is no doubt that MIS will change the way your business operates. It is change after all, and will mean that your staff and operational processes will need to be adjusted to suit your new system.

This will take some thoughtful planning and, in some instances, may require a restructuring of your workforce based on the time and labour savings you will experience.

The business ‘cost’ of change is one of the biggest fears that Clarity Software encounters when speaking to companies interested in adopting MIS. Many companies will be reticent to this level of change and will, therefore, decide against investing in a solution due to the perceived risk. Back to square one.

Do be mindful of the change though, as it can often cause some apathy or anxiety amongst certain members of staff or in certain departments, which needs to be managed carefully.

Many of our Clarity customers choose to adopt a ‘super user’ or ‘product champion’ strategy, which involves designating increased responsibility to chosen staff members to increase their buy-in on the new system. This helps eliminate their fear of change, reduces a potential negative influence amongst staff and instills a positive attitude towards the software throughout your company.

Return On Investment

It is understandable that the financial investment of any business in new system technology will always be under scrutiny, as it could potentially be perceived as a ‘nice to have’ rather than a ‘need to have’.

Your return on investment (ROI) can easily be quantified from go-live and will be driven by a number of pre-defined key performance indicators (KPIs) and reporting measurements. Wouldn’t you like to be reporting figures such as these from your MIS system:

- Administration errors reduced by 45%
- Savings of £6,000 per year through paperless working
- Job fulfilment time reduced by 55%
- 50% productivity increase in raising quotations
- The system paid for itself inside 12 months

MIS Works

In our most recent survey, 100% of respondents said their business was performing more efficiently since implementing Clarity MIS. Our 2,500 users now rely on the software to manage and streamline their operations, whilst using it as the central brain to bolt on other modern pieces of software for even more efficiency gains.

The investment case is compelling for MIS, both from a staff satisfaction and business profit point of view. It would be illogical to ignore it. But are you ready for it...? Those who took the leap of faith are reaping the rewards...

Read more about MIS in our free white paper An Introduction to MIS

A Superb FESPA Digital 2011 in Hamburg

2011-06-06T11:53:00.000+01:00

The Hamburg Messe in North Germany played host to this year's premier digital print exhibition FESPA Digital from 24th - 27th May.

With over 18,000 visits to the show, Clarity Software's stand was bustling with activity, with free trials and demonstrations being offered on the stand to prospective users and existing customers.

A big thank you to everyone who came to visit us and we look forward to seeing you again soon.

Richard Gamlin (MD) and Saf Ahmed (Sales Manager) at the entrance to FESPA Digital

Wowed by Calc-Wizards

Stand visitors were hugely impressed by our powerful Calc-Wizards in particular, which are specifically designed to enable digital printers and sign makers to estimate their jobs incredibly accurately.

Screenshots of our detailed Calc-Wizards that give you the ultimate in quoting power

Calc-Wizards drill down to every last detail and take into account the performance of your shop floor machinery. This empowers you to produce a reliable quote and protects your margins on each job you undertake.

If you would like to find out more about our unique Calc-Wizards, which include Direct to Sheet, Roll Feed, Screenprint and Small Format, GO HERE

Saf Ahmed with customers on Stand A2-C41

Making the Most of the Free Information

A popular grab from the stand was our free MIS white paper An Introduction to MIS, which explains in detailed but easy-to-read terms the benefits of a Management Information System (MIS), how to successfully implement it and what returns you can expect to see moving forward.

Also snapped up was our JDF white paper entitled What is JDF? which explains (without unnecessary jargon!) how Job Definition Format (JDF) files can revolutionise the way your shop floor infrastructure operates, automating your manual processes and simplifying complex procedures. Think of an XML file with extra interactive features and abilities and you are half way to understanding JDF.

Look Out for Our Behind the Scenes Road Trip Report!

Coming soon to this blog is a review of the Clarity road journey from Solihull to Hamburg, with highlights including a hairy encounter in Bruges! More to follow...

Get a Free Trial of Clarity today

Three Clarity Users Win Prestigious Sign & Digital UK Awards

2011-04-21T13:28:00.000+01:00

On the Wednesday evening of 2011's Sign & Digital UK exhibition, many of the industry's leading companies and commentators assembled for the inaugural Sign & Digital UK Awards ceremony at the National Motorcycle Museum in Birmingham.

The category list was ten strong and the winners were decided by a panel of judges from the sign making and digital print media including Brendan Perring (Sign Link), Morwenna Kearns (Output), Abi Ricketts (Large Format Review) and Martin Hinchliffe (Sign Update).

Congratulations were in order for three Clarity Software customers who beat off a very strong field to secure victories, along with some well-deserved recognition from their peers for their outstanding contribution to the industry.

Best Wide Format Printing Company: Hollywood Monster
In 2009, Monster Digital and Hollywood Signs merged to create Hollywood Monster Ltd, which has gone on from strength to strength and is now recognised as one of the most dynamic sign and display manufacturers.

Short listed against Carrick Signs, Hollywood Monster secured the victory from an impressed panel of judges, with their 'epic' scale projects such as a 600sqm mesh banner for Chelsea FC's training ground proving influential in the decision.

Hollywood Monster implemented Clarity shortly after completing the merger and has testified to its contribution to their success over the last two years, with the software helping them grow their business efficiently and confidently.

"We needed a business-wide solution that would work for everyone in the new company, one that all our employees could adopt and use effortlessly to perform their digital print or sign making tasks," Managing Director Tim Andrews enthused.

Best Sign Company: Signbox

Signbox, a Clarity user since August 2007, specialises in architectural signs and displays to the commercial market, boasting an impressive customer list including Motorola, Deloitte and Tower 42, the tallest building in London.

Sign 2000 provided stiff competition for Signbox, but the Egham based company emerged victorious, with historic projects such as the complex installation of Northern Trust's elevated sign installation at Canary Wharf contributing to their winning credentials.

Best Textile Printing Project:
The Wild Group
One of the most talked about winners this year was The Wild Group, who took the Best Textile Printing Project from under the noses of The Jericho Foundation and Ink Media Solutions.

Having installed Clarity in February 2009, The Wild Group is a renowned manufacturer of yacht and boat sails, with previous commissions including the sole supply of hull and brand sails for the 2004 Olympic Games.

Their winning project was for Twentieth Century Fox, producing a set of printed boat sails for the promotion of their hit movie The Chronicles of Narnia: The Voyage of the Dawn Treader.

Congratulations To All Winners

Clarity Software would like to send their congratulations to all the companies who won awards at the event, including Vision Visual Solutions, Photocast Products, Raccoon, Service Graphics, Icon and Gordon Dick (Aggregate Industries).

Last but not least and nominated twice on the night is Sign 2000, who were not to be disappointed as they left the show clutching The Green Award.

The Descent to Zermatt...

2011-03-29T10:08:00.000+01:00

Gamlin taking a well-earned break in front of Matterhorn

Six stunning glaciers are now all that stand between Clarity MD Richard Gamlin and the finishing line at Zermatt, as he continues his Haute Route crossing from Chamonix.

The next 15 miles are all downhill, so hopefully the back of the trek has been broken and the scenery can be appreciated even more. Dare we say the home straight...?

Past the Half Way Point...

2011-03-28T09:59:00.000+01:00

In front of the glacier

Richard continues to make solid progress on the Haute Route and is now over half way through the challenge.

Describing the experience as 'awesome / punishing' , he is now focused on getting through the second phase and the real business end of the task.

Trekking on, two days left

Keep the motivation going! Drop your comments here...

New Tweet from The Alps...

2011-03-24T12:20:00.000Z

top of western Europe in background 4,810m, nice view!!!!

Anything is Possible for Clarity Software MD

2011-03-21T15:29:00.000Z

Our highly-motivated Managing Director Richard Gamlin has set himself a new target to hit at the end of March. But this one is different.

He’s taking on The Alps and its 114 mile, five day Haute Route between the two historic mountain centres of Chamonix and Zermatt, covering up to 14,000m of ascent and descent in the process.

This will be one of the toughest challenges he has ever faced, calling upon skiing and mountaineering techniques to negotiate through multiple snow conditions, ascend cliff faces on crampons and descend into the abyss on abseil.

Intensive Training
The physically demanding experience will mean an almost military level of fitness is required to get through the five days, and Gamlin has been training hard. He is expecting to shed up to an astonishing 6,000 calories per day around the 4,000m high peaks.

“Over the last few weeks I have been road cycling up to 50 miles at a time with a backpack to get my heart rate up as high as possible,” he conveyed. “My lung capacity will be severely tested up there, so I’m pushing myself beyond any limit I’ve previously managed to attain. I think I’m ready, but there’s only one way to find out.”

Anything is Possible
As many ambitious professionals will testify, motivation and dedication are key components in driving success in business. If Gamlin can complete his objective then he hopes it will inspire those around him to set new levels of expectation, both personally and within the workplace.

The Clarity Software and Touch Systems staff certainly wish him the very best of luck and, probably more appropriately, ‘bon voyage’.

Come and See the Clarity Team at Sign & Digital UK 2011

2011-03-03T12:48:00.001Z

Showcasing on Stand D30, Clarity Professional is the leading MIS and CRM software package for UK sign makers and large format digital printers.

Over 2,500 users are already experiencing huge profit and efficiency benefits from Clarity software, including Hollywood Monster, Signarama, Signs Express, Signs Now and Data Image Group.

All visitors to our stand can collect a FREE TRIAL of the latest v4.0 of Clarity, which you can install on your PC whenever you choose. And as an extra thank you, we will be offering FREE TRAINING (worth £250) to any stand visitor who purchases the software, either at the show or before Friday 27 May.

Immediate Company-Wide Benefits

Clarity optimises your sign and print operation through accuracy in estimating, production control and project delivery. You can win more business by offering a faster sales process for customers and reliably forecast your project completions.

With Clarity you can confidently turn away jobs that don't stack up whilst protecting your margins on those that do. This is why 100% of recently surveyed customers can testify to Clarity improving their efficiency.

Come and See the New Products and Features

This is an exciting time for Clarity users with some superb new developments taking place to enhance your productivity. More functionality is becoming available over the web, including a ground-breaking new marketing module which will make targeted e-campaigning simpler than you have ever seen before.

It's going to be a busy few days on stand, so make sure you let us know when you are coming so we can arrange to welcome you. Visit our exhibitions page right now to send us a message.

Green Graphics Leads The Eco-Friendly Print Evolution By Example

2011-02-14T10:22:00.000Z

In the long term, how sustainable is a business or industry based on eco-unfriendly products?

New Clarity Software user Green Graphics has certainly formulated its own opinion. It’s built an innovative company on eco products that sets an enviable benchmark for its sign and digital print competitors.

DEFRA Spells It Out
According to the Department for Environment, Food and Rural Affairs (DEFRA), the UK’s total carbon emissions for all consumed and imported products have increased by a massive 19% since 1990. DEFRA is urging businesses to reduce their impact on the environment by becoming eco-conscious in their design, materials use, packaging, delivery, marketing, disposal and reuse strategies.

Green Graphics Took Action
The Green Graphics’ business concept was a simple one: wherever possible use recycled, recyclable and reusable product materials to produce stunning large format print and display solutions. And then actually do it.

Using advanced technologies to create a sandwich of materials with a central eco core veneered by a thin, rudimentary layer, Green Graphics’ displays are as sturdy as any other. They suffer no loss of WOW! factor capability on creative design. They have not compromised their ability to complete jobs, and they are at no competitive disadvantage to deliver projects within the expected timescales demanded in this fast-paced digital print age.

But the environmental benefits are exceptional and the message to their customers is impressive, and in many cases unbeatable.

Are The Rest Of Us Doing Anything Green?
We all know how much effort we should be putting in to going green, but in reality the jury is out on whether we are actually implementing a strategy of significance. In business, it seems the decision to switch to a green model is hugely desirable for many companies, particularly the corporates, but often falls at the penultimate hurdle.

Maybe it’s a concept just too far out of the comfort zone for business leaders and owners who need to know their forecasts are as good as guaranteed at this difficult economic time. But try washing that excuse with Green Graphics, who has embraced the profitable opportunities it presents and spearheaded its marketing strategy with it.

Crawley Council Go Eco
Crawley Council is just one of many customers who has commissioned Green Graphics to produce eco-friendly signs and displays. Used to educate the public on how to reduce their carbon footprint, the poster-sized graphics were installed around the local park and exhibited how easy it is to adopt eco strategies within the community.

But It’s Not Just Products That Make A Successful Business
With a product range in place that industry rivals could only wish for, it was essential for Green Graphics to complement its eco USP with excellent customer service. Finding a software solution to support their growth was at the top of their list to complete their compelling sales proposition, and Clarity Professional was selected as the right MIS system to manage and drive their business processes.

“Clarity Professional was the most complete all-in-one solution we found,” Business Development Manager Ashley Moscrop explains. “It gives us the ability to cost and quote complex jobs in a matter of minutes, and produce precise reports on our completed projects to analyse profit margins and customer service levels.”

“Since installing Clarity, all our internal and external communications have improved and our planning for stock and labour resources is significantly more accurate” Ashley concludes.

Who’s Going Eco Next?
One thing is for sure, Green Graphics has proven that eco-commerce is achievable through commitment, persistence and determination. Is it really that difficult to achieve? Incorporating a green strategy will give you a powerful USP that no-one can argue against, or take away from you.

And don’t forget, your story will look great on anyone’s website, magazine front cover, billboard, networking site…

Clarity Software Eases into Laser Cutting and Supply Chain Management Sectors

2011-02-01T17:15:00.000Z

As the streets aired from the New Year celebrations, Clarity Software got cracking on 2011 by taking our Clarity Professional MIS software system into two brand new markets.

Our expertise is currently recognised in the sign making, digital print and creative industries, evident as the vast majority of our customers operate here, but Pro's unique blend of standard and bespoke functionality is now making companies in lateral sectors take advantage of its benefits.

Cutting-Edge Functionality for GF Laser
Nestled in the Black Country between Tipton and West Bromwich, executives from laser cutting specialist GF Laser were looking for a central management information system to automate and manage their quoting and production processes.

Our Sales Manager Saf Ahmed explains: “Although GF Laser were looking at specialist laser cutting solutions from across the world, none of them seemed to offer the same combination of user-friendly experience and key functionality as Clarity Professional. Estimating jobs accurately is essential for GF Laser and this is where Clarity really excels”

Magellan World Ltd Manages Supply Chain Services with Clarity
Having used Salesforce.com at the front end of the business and Sage 50 at the back, Magellan World Ltd, an outsourced supply chain management provider based in Basingstoke, needed an integrated package that would provide them with a ‘cradle to grave’ business system that all their staff could rely upon.

Tagging purchases to estimates, analysing quotes, costing sales and evaluating job profitability were all key KPIs for Magellan as they looked to take their business on to the next level. Clarity ultimately proved the system of choice to deliver these fundamental objectives in its structured and efficient style, whilst also providing a direct link with Sage 50 to create the joined-up solution Magellan were striving for.

Cross-Sector Benefits
Whatever the specific niche within ‘job-based’ industries, Clarity is proven to offer one of the most detailed and accurate estimating and production systems on the market, allowing users to track jobs from the initial enquiry to final delivery.

If you feel your business shares these common business issues then it may be worth a chat. Or you can always download a free trial of our Pro software, which can be grabbed here claritypro.com/trial .

Records have been broken, but will the good news continue? We think so!

2011-01-11T16:33:00.000Z

Our Best Month On Record
The end of 2010 was a brilliant one for us, with 17 customers from multiple industries choosing to invest in MIS software systems in the weeks leading to Christmas. A big thank you to everyone for their support and commitment. The superb results were largely down to November’s best monthly sales performance since Clarity was first launched in 2001.

Saf Ahmed, our Sales Manager, was obviously delighted and said: “To gain the commitment of companies such as ACT Reprographics, Midland Powder & Paint Coating and Signarama is a superb achievement for us. These are fantastic businesses that have been looking for the right solution to help drive them forward in 2011 and beyond. We are only too pleased to help.”

Is There Finally An Upward Curve Emerging?
If our results over the last few months are anything to go by, then it seems that SMEs are back in the market and keen to invest in software at a time when accuracy and profit retention couldn’t be more essential.

Clarity Marketing Manager Emerson Welch added has thoughts to the emerging trend: “Q4 of 2010 showed how SMEs are firmly prioritising system technologies to help drive their efficiency”.

“Organisation and cost management is essential in the current market. Clarity Professional enables users to be accurate in their quoting, so they can choose to take on, or refuse opportunities with confidence. They can evaluate production requirements early and track job performance and profitability through to a targeted completion.”

He concluded: “Our customers can demonstrate a huge return on investment through time and money savings, whilst giving the right information to senior managers for powerful decision making”.

A Positive Outlook
Will the trend continue well into 2011? We all hope so, and early indications already suggest that January is delivering, with orders taken for systems to be implemented over the next few weeks. This is excellent news for the sign and digital print industry and shows the ambition of companies as they aim to grow out of recession.

Free Trial of Clarity Professional
If you are a job-based company that would like to experience how MIS software can revolutionise business performance, free trials of Clarity Professional v4.0 can be found at www.claritypro.com/trial

Clarity Software's User Survey Finds Unexpected MIS Trends

2010-12-07T16:26:00.000Z

In November 2010, Clarity Software, MIS software providers to sign making, digital print and job-based SME companies, conducted an online survey to its 2,500+ users with the results unearthing some expected, and unexpected trends.

MIS Works!

The first and perhaps most dominant result was 100% of respondents said their business was performing more efficiently since implementing Clarity. This is indisputable proof that MIS software helps simplify and manage business processes, bringing operational and financial returns on investment.

However, on being questioned about their internal review process for their MIS investment, a surprising 58% of respondents said they never reviewed their system to measure their ROI closely and develop new ways of driving business profitability, which was quite unexpected.

What Drives Investment?

When respondents were asked for their primary reason for actually buying a system, 57% said it was to better organise and manage the workplace and 32% to help quote and estimate jobs accurately, with only 4% using MIS as a way to reduce overheads.

This is a welcome and positive response to the current market, suggesting the majority of investors are ultimately looking to drive incremental profitability from their existing workforce rather than take drastic action to the contrary.

Rent or Buy?

Software as a Service (SaaS) is gathering more and more momentum and respondents were challenged on whether a rental or outright purchase model best suited their business. The response was almost a perfect 50:50.

Outright purchasers prefer the potential of lower long term costs and being in control of their investment, whilst renters prefer the surprise-free model which guarantees support, upgrades and the ability to prove the system is right for them, without investing a larger sum in advance.

Full Report and Free Trial of Clarity Professional

A full survey report is available on request and for those who would like to experience how MIS can revolutionise business performance, free trials of Clarity Professional v4.0 can be found at www.claritypro.com/trial

2010 Clarity UGM Highlights Video

2010-12-02T10:01:00.000Z

Here's what you have all been waiting for! (really...? Ed) The highlights video of the 2010 Clarity User Group held on 28th October in Solihull.

Thanks once again to everyone who attended and in particular to BD Signs, Xtreme Graphics and Signs Now for their kind words. 3 of Me Digital Marketing expertly provided the video footage and production.

Any comments are welcome and watch out for more videos coming soon to this Blog and our YouTube Channel, where you can watch the video in a higher quality if needed.

Regards
The Clarity Software Team

Clarity Professional v4.0 starts rolling out to its customers

2010-11-26T14:11:00.000Z

Containing a fresh icon, a wealth of new functionality and hundreds of architectural developments, v4.0 is Clarity's biggest upgrade release since v3.0 was deployed in 2005.

Richard Gamlin, Clarity Software’s Managing Director, was delighted with the response to v4.0’s new features received from customers who saw it unveiled at the Clarity User Group Meeting in October.

“Version 4.0 is a significant release for Clarity, providing some fantastic new day-to-day features to help customers increase their efficiency”, Gamlin said.

“Value-add enhancements such as Microsoft Outlook integration, spellcheck and increased JDF compatibility sit alongside our superb new browser-based Shop Floor Data Collection (SFDC) module. This has been successfully Beta tested at selected customer sites, returning excellent time and cost-saving benefits for them. SFDC runs on Chrome, Firefox, Safari and Internet Explorer and paves the way for Macs and PCs to work together within the workplace.”

Some of the most important modifications, however, can be found under the bonnet of v4.0. Clarity Software’s Road Map for the next couple of years is an exciting and challenging one, so the architecture has been restructured to allow for the significant expansions it has planned.

David Steward, Clarity Product Designer and Developer, disclosed: “The real jewels of v4.0 are not that obvious and are largely invisible to our users. We needed to lay the foundations and install a toolkit for the new features we shall be launching in 2011, when Clarity will augment radical new directions in its product growth.”

But Steward was equally quick to highlight the additional functionality available right now: “You will be far from disappointed this week, as we have incorporated some superb wish list items and advancements, including improved multi-user price list control, printable calendars and data grids, a more user-friendly Calc-Wizard setup and Sage 2011 integration. These will help our users streamline their daily processes immediately.”

For those wishing to experience the product, free trials of Clarity Professional v4.0 can be found at www.claritypro.com/trial. Clarity Free Edition, currently at v1.4, is due for a v2.0 upgrade next year.

Is a Management Information System right for my business?

2010-11-22T13:32:00.000Z

This is the burning issue that many SMEs struggle to evaluate.

A good place to start is to challenge your business with some simple questions:

Do I have complete 360 degree visibility of my workflow?
Can I access any information I need in order to make immediate decisions?
Can I produce automated reports for outstanding quotations, sales wins & losses, operational costs and customer service metrics?
Does everyone within my team have the tools they need to maximise their performance?

More often than not, the answers to these qualification questions should give you the information you need to make an early headline decision. There is no minimum size requirement for a company to derive benefit from introducing MIS software into the business.

Whether you are a sole trader or a 50+ employee limited company, information is power and will undoubtedly assist you in your decision making. In fact, many users of Clarity are single or dual user companies who are using our product to centralise their day-to-day processes in quoting, estimating, sales processing and delivery management.

A classic example of a small business ‘pain’ that can be solved by MIS is being able to retrieve historic quotations and job orders quickly. Imagine if a previous customer requested a repeat quote for a job you successfully provided him with a year ago, saying it was £2,950+vat at that time.

Do you know where to look for this information? Can you access it quickly whilst you are on the phone? How do you know that the customer is relaying the correct price from last year?

With an appropriate MIS driving your business you can access this information at a click of a button. You can verify the previous year’s quote and re-quote the customer based on the latest material prices which are already stored in your system, potentially saving you hours in admin time.

Simultaneously, you can evaluate your stock levels, plan for additional materials and calculate your expected delivery time using the workflow modules, resulting in a fast and accurate job profit estimation for the business.

Furthermore, your customer will benefit from being able to make a fast buying decision, increasing your win potential on the job. This level of functionality is only achievable through a fully-integrated system that joins up all the processes of your business. (Be wary of ‘fragmented’ solutions which do not offer this level of integration or efficiency; for example, a stand-alone CRM system.)

This common business issue is just one of many which can be addressed by implementing MIS and can easily be quantified for ROI. It would enable you to increase your daily quotation output, track exactly which quotes made it through to sale & delivery, and all for the optimum profit margin.

This is an extraction from our free white paper entitled 'An Introduction to MIS Software for SMEs', which is available right now by emailing marketing@claritypro.com. Please type 'Send MIS White Paper' in the subject line and leave us your full name and phone number.

Understanding the meaning of a Management Information System

2010-11-16T09:24:00.000Z

In a nutshell, a Management Information System (MIS) is a system or process that provides decision makers with the information needed to manage a business effectively.

MIS differs from regular Information System (IS) technology in that it offers up additional information to support automated or human decision making. The profitability and success of the business operation is optimised as a consequence.

Business software for quoting, estimating and manufacturing companies has unquestionably evolved. Its humble beginnings were over 30 years ago when simple automated processes were introduced to manage some of the most basic human functions.

The result was a huge reduction in man hours, human error and overall cost, demonstrating how return on investment (ROI) from computer software could easily be quantified into savings or profit.

This blueprint has been expanded ever since and various segments of MIS software have emerged to govern their own unique space - often referred to as modules - offering tailored areas of functionality to suit business requirements and priorities.

Some of the most familiar modules include Customer Relationship Management (CRM) which manages the full interactive customer experience from first marketing contact through sales quotations, to managing customer expectations and delivery, through to contract renewal and repeat ordering.

However, a true MIS will span and centralise the entire operational breadth of the company, offering integrated processes from customer prospecting to chasing invoice payment.

Various solutions can be used to fulfil this integrated requirement, with an example being the connection of an accounting system such as Sage Instant, Sage 50 or Quickbooks.

But the overall objective of MIS is to create a joined-up system that requires the minimum of human input to produce the maximum in visibility and decision making power.

With MIS installed, your business should see almost immediate improvements in efficiency, job quote accuracy and bottom line profit.

Photos from the Clarity Software 2010 User Group Meeting

2010-11-11T09:11:00.000Z

Here is a selection of photos from our 2010 UGM. Thanks again for everyone who made it such as a success.

If you would like a copy of the presentations then fire an email to marketing@claritypro.com and we'll send you them by reply.

Best wishes,
The Clarity Team

Clarity 2010 UGM is a resounding success

2010-10-29T12:41:00.001+01:00

Firstly, a big thank you to all our customers and partners for attending our 2010 User Group Meeting on 28th October, held at Cranmore Park in Solihull. The feedback was hugely impressive and we are delighted that everyone enjoyed the day.

We covered some great topics, with a product demonstration of Version 4.0 of Clarity headlining the agenda. Introduced into the v4 software are new 'wish list' features such as Microsoft Outlook Calendar integration, new Calc-Wizards, Sage 50 2011 integration, new Column Pickers, automatic Spell Check functionality and much more.

Superb presentations from EskoArtwork , ISI Publishing Innovators , The PODFather and Aptia Solutions also prompted an excellent reception and level of interest from our customers, with ROI immediately demonstrable within all the solutions.

Clarity customers were very complimentary about the software and how it has helped their businesses streamline their operations and continue to grow. It's clear that it's been a difficult couple of years' trading since the recession took hold, and being able to automate key processes has contributed greatly to time and cost savings across their businesses.

On a similar theme, Job Definition Format (JDF) was a big topic of conversation amongst digital printers and sign makers, in particular. Our brand new White Paper 'What is JDF?' was well received, as it offers a layman's overview of JDF and how takes automation and validation to a new level across the shop floor.

To request you free PDF copy of this useful freebie send an email to marketing@claritypro.com with 'Please send What is JDF?' in your subject line.

There will be more news to come from the UGM, including information on what 2011 has in store for Clarity and Touch Systems, so make sure you keep an eye on this blog site and web site.

Best wishes,
The Clarity Team

Help is at hand for companies searching for MIS software

2010-10-22T14:44:00.001+01:00

Where do I start? Who do I speak to? What budget do I need? Is MIS right for my business?

Remember, you're not alone in your search for answers! All of our Clarity users have experienced many of the business 'pains' and 'symptoms' that you may well be identifying in your business.

Investing in MIS can be a minefield for those who are making their maiden system search. There are many systems on the market that, on paper, may be suitable for you but in reality fall far short of the level of functionality or integration that you require to improve your business performance.

Based on ten years of industry experience, Touch Systems Ltd (authors of Clarity Professional) has recently completed a new PDF White Paper report to help companies like yours understand MIS.

The report is split into 8 sections, with each section concentrating on the most salient subjects or issues our customers ask us about. It's absolutely free and should offer you a solid grounding in your search for a new system.

Watch this Blog space, as we will be releasing snippets for you as a taster of what's inside. Or if you would like a copy of the PDF report right now then email marketing@claritypro.com and we will send you a copy by reply.

Best wishes,
Clarity Software

NEW CLARITY AND ALL PRINT SUPPLIES PARTNERSHIP MEANS EASY PART ORDERING FOR CLARITY USERS

2010-10-13T16:02:00.000+01:00

Today's partnership announcement is fantastic news for Clarity users who rely on All Print Supplies (APS) for their supply orders. We could potentially save you hours of administration and frustration!

With the release of the new APS price list, ordering supplies from APS has just become a headache-free process and should allow users to improve turnaround times and accuracy in sales, as well as enhancing their customer service quality.

Customers can now effortlessly browse the price list in Clarity for all their requirements and then use the integrated Purchase Ordering module to place their order, creating a traceable and real-time workflow process with reduced errors.

Our MD, Richard Gamlin, had this to say about the exciting new partnership: "Having the full APS price list within Clarity offers significant time, convenience and administration savings for our customers. It simplifies the way they browse and select items from the APS store, whilst reducing the need to manually enter all the parts, prices and descriptions, as they will already be pre-populated within Clarity. There will be no need to refer to other documents or web sites for APS part information, as it can all be driven and ordered from inside Clarity."

It's a comprehensive price list with over 2,000 rolls of material all described and detailed ready for users to quote and sell as part of their jobs, with detailed product descriptions on the items already populated for user convenience. APS expects to benefit from the price list integration due to its ease and convenience of use and hopes to increase its customer satisfaction and sales volume capacity.

It's a win : win for everyone. Happy selling (and buying!).

The Clarity Team

Clarity Calc Wizards take estimating to a new level

2009-03-04T11:58:00.001Z

For many digital printers calculating costs for a job can be a headache. With wastage, margins, labour and machine running costs to consider, quoting can take far too long and become extremely complicated, running the risk of undercharging for a job.

Touch Systems have developed the Clarity Professional Calc Wizards, making accuracy of costs clearly visible while allowing complex calculations become easier than ever before. The Premium Calc Wizards are ‘plug-in’ tools that calculate total costs. These can be configured specifically within your costs in order to arrive at a very accurate cost of manufacture and price to the customer. Nesting calculations have also been developed within the software for material optimization to minimise waste. Having been designed specifically for the digital print industry, Roll-Feed and Direct-to-sheet wizards have also been included.

We understand that businesses are cutting costs and tightening their belts, but one great benefit of the Calc Wizards is that only one licence needs to be purchased, which can then be installed on each machine that has Clarity! They have been designed to be easy to configure and quick to use, giving the user the ability to pull materials and labour rates from Price Lists within Clarity. Quotes are simple to produce and no specialist knowledge is required.

To find out more about the Premium Calc Wizrads and Clarity Professional call 0121 248 2448 today or log onto www.claritypro.com

Powerful CRM Digital Print Calculation Tool to be Launched

2009-02-05T14:00:00.000Z

Despite the current recession, Digital Print seems to be booming in the UK. We are always keen to know how our customers are benefitting from Clarity Professional and if there are any ways in which we can improve the software to meet their needs. As the demand for Digital Print increases so does the demand for software that can cope with the speed at which our customers need to work. We are constantly developing Clarity and have recently added many new features to the Digital Print Calculators, making them even more powerful and efficient for the user. We believe that the improvements we have made to this part of the software will enhance the speed at which digital printers can quote and work. Users can now accurate calculate materials based on the size of the graphics and how much wastage there will be. The Calculation tools will also decide on the best fit for the graphics when printing and give an extremely accurate costing and profit. This information can then be pulled through the software to Production. For more information regarding the Calc Wizards and Clarity Professional please visit www.claritypro.com or email sarah.thompson@touchsystems.co.uk

CRM - Worthwhile or Worthless?

2009-01-22T16:28:00.000Z

There is always the ongoing debate within business as to whether CRM is worthwhile investing in or just an expensive tool that companies can simply do without. Small businesses can often feel daunted by taking on software, not only because of the initial or ongoing costs, but the change in business processes and mindset. From speaking to many clients we are only too aware that as a business grows it becomes increasingly more important to streamline your business activity to maintain long lasting customer relationships and lighten the admin load. Afterall we are all in business to make money not spend our time filing, re-writing quotations and scratching our heads trying to work out if what we are doing is profitable.

Back in December 2008 we interviewed a Clarity Professional user for our newsletter. Award winning Sign Company, Sign Box had tried various business software to provide management and accounting solutions but found that staff were constantly duplicating information and needed a more efficient approach. When referring to Clarity Mark Bartlett, Managing Director stated “The ability to track an enquiry to order, through production to delivery and onto invoice, an all in one system has proved an invaluable tool.”

The benefits of CRM can be numerous if you choose the right system from the right company. From contact management to business management, your chosen application can put you one step ahead of the competition. Mark commented “In order to grow our business we knew that we had to have more strategic marketing. Clarity has provided us with a clean database of customers that we can regularly email a monthly newsletter, instantly launch new products to and update with the latest innovations on our eshop.”

When asking Mark how implementing a CRM system has improved his business he responded “Fully utilising the Pricing Wizard, enables us to maintain GP and this has been evidenced from our quarterly management accounts showing a constant quarter on quarter figure; Something difficult to achieve when signs are constructed in so many different materials. We have finished '08 some 10% up on last year which was in turn 47% up on the previous year.”

The debate may still be raging, but one cannot deny that a system like Clarity can clearly help bring success to a company wiling to change their usual way of working, making them professional and profitable.

If you would like to read the full interview with Mark Bartlett please click here.

The Day BT Tradespace visited Touch Systems

2009-01-20T15:41:00.001Z

After winning BT Tradespace Member of the Month for January we were asked if we would like to be video interviewed. It was a new experience for me and a great opportunity for us as a company to be a featured business on the BT Tradespace site. There are over 300,000 users of Tradespace so to be chosen for BT Tradespace Member of the Month was a fantastic achievement and the interview was our treat for winning.

Well, the video is finally here! I have been really nervous this week waiting to see my interview and am happy to say it turned out better than I thought it would. Phew! One week ago we welcomed Derek Hemphill for BT to the Clarity offices. After a large glass of water and a few deep breaths I felt prepared (almost!).

To view the video interview please click here (see if you can spot one of our developers make his apperance in the background. Blink and you might miss him!)

Go Green!

2009-01-20T14:01:00.000Z

Filing paperwork is one of those jobs that is time consuming and let’s be honest, very dull and these days can be avoided. So much paper is wasted on printing out documentation and most of it eventually ends up in the bin anyway! We regularly hear on the news that we need to save the planet. Well, one of the many benefits of Clarity Professional estimating software is that it can help your company GO GREEN!

We have discovered through our market research that a wide variety of estimating and quoting techniques are used. One particularly common method is old fashioned paper and a pen. One recent enquiry into Clarity software expressed that the 6 hours that he spent penning his latest quotation way was far too long! By using one centeralised database Clarity Professional enables the user to consistently professional looking documents with incredible speed, such as quotes & invoices. You can compile a quotation on your screen with a few mouse clicks and then email them directly to the recipient without the use of any paper. These documents are automatically given a reference number and stored against the contact so they are easy to find in the future. No filing, printing or posting required and you will never lose another document again! Not only are you helping to save trees and reduce the postman’s carbon footprint but also saves you time and makes you money.

Download your FREE 30 DAY TRIAL of Clarity Professional Today!

Why CRM?

2009-01-16T11:27:00.000Z

In todays economic climate CRM (Customer Relationship Management) can seem like an unnecessary expense that businesses can simply do without, a luxury. However there are many potential benefits that cannot be ignored.

One of the many benefits of implementing a CRM system is the impact it can have on customer relations, finding and keeping customers. It can help you to specify customer needs, identify profitable clients and improve efficiency when dealing with customers. A greater understanding of your customers gives you a more targeted approach when marketing your services and products and helps you to deliver a better service to your clients, therefore giving you longer lasting client relationships.

Many companies are cutting back and trying to tighten their belts this year, leading to many staff redundancies, With CRM you can streamline all your administration proceeduresinto one easy-to-use system where all your data is centeralised, reducing the need for many applications and saving you time. For example once your client information is stored, with a product like Clarity, all your quotes, invoices, purchase orders, and other client-facing documentation, can be produced within a few clicks and emailed directly to your client, no re-yping required.

One of our clients recently stated "We recently finished ''08 some 10% up on last yesr which was in turn 47% up on the previous year" Mark Bartlett, Signbox.

From a small investment initally you could same money in the long term and increase your bottomline.

Download your free trial of Clarity Professional today http://www.clarityprofessional.com/
Visit our BTTradespace http://tinyurl.com/7qeuha

Our Interview with BT Tradespace! Video coming soon!

2009-01-14T09:47:00.000Z

Derek Hemphill from BT Tradespace paid us a visit yesterday to interview me and make a short film as we were nominated BT Tradespace Member of the Month for January!!!

Hopefully all the waffling, cheesy one-liners and out-takes will be edited and it should make some sort of sense! Being interviewed and filmed was much harder than I thought it would be.

The video should be uploaded in about a week so watch this space!

Sarah

Touch Systems awarded 'Member of The Month' on BTTradespace!

2009-01-08T17:07:00.000Z

Today were were informed that we have been awarded January's 'Member of the Month' on BTTradespace for our contribution to the forums :)

Check out our tradespace at http://touchsystemsltd.bttradespace.com/

Happy New Year!!

2009-01-05T09:55:00.001Z

Happy 2009! :)

A Christmas Clarity Ditty :)

2008-12-12T11:33:00.000Z

(To be sung in the tune of 'God Rest Ye Merry Gentlemen)

God rest ye weary businessmen,
Let nothing you dismay,
Remember Clarity, your saviour,
Is downloadable today.
To save you all from admin woes,
When previous quotes have gone astray.
These tidings are free, no need to pay,
Get your trial today,
Log on to clarity dot co dot uk!

http://www.claritypro.co.uk

BREAKING NEWS - BRAND NEW WEBSITE LAUNCHED!!

2008-12-09T10:33:00.000Z

The long-awaited New Clarity Website has now arrived! After many hours of meetings, planning, cutting and pasting we have finally launched the brand new site! With a fresh new look, and some great new features it is definately worth a look...please do, cause we worked really hard!

It is now easier than ever to navigate around the site and find exactly what you are looking for. Make sure you keep your eyes peeled on our Home Page as we will be posting all our latest offers and event information here.

We now have a fantastic new Product Information section which will give you an overview of Clarity and all the extra modules you can bolt-on, including Calc Wizards! Take a look at the brand new Module Maps for Professional and Lite packages and see how Clarity can be used within your business.

Sign Industry Awards 2008

2008-12-09T10:21:00.000Z

The Touch Systems team attended the 2008 Sign Industry Awards on 3rd September 2008 and are proud to announce that 4 winners and a further 9 nominees use Clarity Professional software as their business administration system. This includes the winner of the Sign Business of the Year and both Nominees in the category, living proof that Clarity is a great benefit to running a successful company!

After the awards ceremony, elated Sign Business of the Year Winner Mark Aston of AST Signs claimed that: "There is no way I could run my business without Clarity Professional".

The gala evening was hosted by ex-BBC war correspondent John Seargent and our very own Dhiren Varand presented the coveted Best Wayfinding Scheme award to Clarity user Neil Devery of Sign Box; who commented: "The software is fantastic and I would recommend it to anyone."

Dhiren also commented “It was a privilege to be able to attend such a prestigious event for the Sign Industry and to see so many of our users nominated for awards. This is the first year we have attended the ceremony and it was fantastic. We would like to congratulate all our users who were nominated and won awards and we look forward to next year’s event.”

Hello All!

2008-12-09T09:15:00.000Z

Well this is our first blog, how exciting! I guess to begin with it would be a good idea to introduce ourselves to you and let you know what we do. :)

We are a West Midlands based IT company that specialise in developing Clarity Professional Software. Clarity has been designed to help small to medium sized companies streamline their administration processes and keep their costs down. We now have over 2000 users all over the UK and Ireland, predominently in the Sign and Digital Print Industries, although Clarity can be used in almost any manufacturing industry. Clarity can create professional quotations, invoices, purchase orders, and more. Once you have imported your price lists and typed in your first contact you are ready to go... ok well it is not that simple, you might want to add your logo in there too :)

My name is Sarah and I work in the Sales and Marketing department, typing blogs like this one, emailing, designing ad's, wrinting editorials oh and making the tea!